NAME ARCHITECTS

A modern approach for a residential practice.

A modern approach for a residential practice.

Transforming Name Architects’ brand with a refined identity and bespoke website that highlights their innovative residential projects and forward-thinking design approach.

London-based architecture practice Name Architects approached me with a clear goal: to elevate their brand identity and digital presence. As a growing architectural practice focusing on residential projects, they wanted a cohesive visual identity that reflected their minimalist yet impactful design ethos. Their previous branding lacked consistency and their website, originally built on Squarespace, didn’t fully support their vision or functionality needs.

Name Architects

London

Visual Identity
Website Design
Brand Guidelines
Stationery
Document Templates

CLIENT

LOCATION

SERVICES

KEY FEATURES

Refined visual identity
Bespoke template suite
Responsive website
SEO and analytics
Custom CMS integration
Bespoke interactive map

Process

RESEARCH AND ANALYSIS
Through a collaborative process with the client, I undertook a complete redesign of their visual identity and website. This involved:

  1. NEW VISUAL IDENTITY
    I crafted a modern logotype with clean, geometric typography, balancing simplicity with a bold presence alongside a muted yet warm colour palette to reflect their architectural aesthetic and convey trust and approachability.

  2. WEBSITE REDESIGN
    I migrated the website to Webflow for greater design flexibility and functionality. Introduced an integrated CMS for seamless project updates and created a visually compelling layout with hover interactions and custom project pages.

  3. DOCUMENT TEMPLATES
    I designed branded templates for DAS, drawing issue sheet, schedule, cover letter, meeting minute, summary sheet to streamline their internal and external communication processes.

  4. SOCIAL MEDIA TEMPLATES
    I created some branded layouts for the practice’s Instagram account in line with the identty in aneffort to align everything and for them to stand out and clearly communicate on thsi platform

Challenges & Solutions

To elevate their practice and establish a stronger brand presence, I addressed key challenges in their visual identity, website functionality and branding consistency.

  • The existing website lacked a professional and cohesive presentation of their work.

    Solution
    I transitioned the website to Webflow, enabling advanced customisation and incorporating a clean, minimalist layout to elevate their project showcase.

  • Their visual identity was not unique enough and didn’t align with their contemporary residential focus.

    Solution
    I designed a bespoke logotype and visual identity, including a carefully chosen typeface that reflects their modern aesthetic.

  • Disjointed branding materials made it difficult to maintain a consistent brand presence.

    Solution
    I created cohesive templates for tender documents, design statements and presentations to ensure a polished and professional image across all touchpoints.

Results

The rebrand and website redesign resulted in a cohesive, user-friendly online presence, strengthening their identity and supporting their efforts to attract new clients and projects.

  • A cohesive identity that resonates with their target audience and differentiates them in the residential architecture sector

  • The Webflow site offers a user-friendly CMS for easy updates, ensuring the website remains fresh and relevant.

  • Visitors now experience a visually engaging and intuitive platform that showcases Name Architects’ projects and ethos effectively.

ARE YOU READY?

Are you ready to elevate your architecture practice with a cohesive brand identity and website? Let’s work together to create something truly impactful.

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