NAME ARCHITECTS

A modern approach for a residential practice.

A modern approach for a residential practice.

Transforming Name Architects’ brand with a refined identity and bespoke website that highlights their innovative residential projects and forward-thinking design approach.

Name Architects

London

Visual Identity
Website Design
Brand Guidelines
Stationery
Document Templates

CLIENT

LOCATION

SCOPE

KEY OUTCOMES

— Cohesive brand identity aligned with studio ethos
— Consistent presentation across digital and print
— Clearer positioning in the residential architecture sector

London-based architecture practice Name Architects approached me with a clear goal: to elevate their brand identity and digital presence. As a growing architectural practice focusing on residential projects, they wanted a cohesive visual identity that reflected their minimalist yet impactful design ethos. Their previous branding lacked consistency and their website, originally built on Squarespace, didn’t fully support their vision or functionality needs.

VISIT WEBSITE

“Alice truly understood our vision, delivering a visual identity that captures who we are. Her professionalism and transparency kept us confident throughout. The website is both beautiful and functional, and the brand materials have elevated our professionalism. We highly recommend her services.”
— Vaidas Vileski, Director, Name Architects

Challenges & Solutions

Refinement of their brand identity, better website functionality, and consistency across all touchpoints to create a stronger, more engaging digital presence.

  • The existing website lacked a professional and cohesive presentation of their work.

    Solution
    I transitioned the website to Webflow, enabling advanced customisation and incorporating a clean, minimalist layout to elevate their project showcase.

  • Their visual identity was not unique enough and didn’t align with their contemporary residential focus.

    Solution
    I designed a bespoke logotype and visual identity, including a carefully chosen typeface that reflects their modern aesthetic.

  • Disjointed branding materials made it difficult to maintain a consistent brand presence.

    Solution
    I created cohesive templates for tender documents, design statements and presentations to ensure a polished and professional image across all touchpoints.

Results

The rebrand and Webflow migration created a cohesive visual identity, improved functionality, and ensured consistency across all touchpoints, strengthening Name Architects’ brand presence and engagement.

  • A cohesive identity that resonates with their target audience and differentiates them in the residential architecture sector

  • The Webflow site offers a user-friendly CMS for easy updates, ensuring the website remains fresh and relevant.

  • Visitors now experience a visually engaging and intuitive platform that showcases Name Architects’ projects and ethos effectively.

Process

RESEARCH AND ANALYSIS
Through a collaborative process with the client, I undertook a complete redesign of their visual identity and website. This involved:

  1. NEW VISUAL IDENTITY
    I crafted a modern logotype with clean, geometric typography, balancing simplicity with a bold presence alongside a muted yet warm colour palette to reflect their architectural aesthetic and convey trust and approachability.

  2. WEBSITE REDESIGN
    I migrated the website to Webflow for greater design flexibility and functionality. Introduced an integrated CMS for seamless project updates and created a visually compelling layout with hover interactions and custom project pages.

  3. DOCUMENT TEMPLATES
    I designed branded templates for DAS, drawing issue sheet, schedule, cover letter, meeting minute, summary sheet to streamline their internal and external communication processes.

  4. SOCIAL MEDIA TEMPLATES
    I created some branded layouts for the practice’s Instagram account in line with the identty in aneffort to align everything and for them to stand out and clearly communicate on this platform

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