Strategic branding and bespoke websites for architects

Helping architecture practices grow with clarity, credibility and consistency

ABOUT

I’m Alice, a freelance Graphic and Web Designer helping architecture practices stand out with strategic branding, websites and custom templates. With 15+ years of experience — including an in-house role at Make Architects — I bring a practical understanding of the industry’s needs.

Whether you’re a solo practitioner starting from scratch or an established studio ready for a refresh, I help you attract the right clients with a website that sets you apart, strengthens your reputation, and feels like a true reflection of your practice.

Whether you’re repositioning your studio or refining how you present your projects, I bring clarity and strategy to how your work is shared — helping you communicate with confidence and consistency.

I offer a free 30-minute consultation to discuss your practice’s goals, clarify your needs, and answer any questions. I’ll also walk you through my approach and how we can work together to elevate your brand or website.

APPROACH AND VALUES

PROCESS

Client-centred strategy: I take a collaborative approach, combining research and creative direction to deliver tailored solutions that align with your goals.

User-centred approach: Understanding what your target audience is seeking is crucial to make informed decisions about the design.

Attention to detail: Each project is guided by a quest for clarity and elegance, ensuring your brand stands out while staying true to its identity.

  1. Discovery meeting: Every project begins with a deep dive into your practice. I start by understanding your goals, challenges, target audience and vision through an in-person workshop so the end product is tailored to your needs.

  2. Research: I conduct in-depth research, including competitor analysis, data analytics (if available) and audience insights. This foundation shapes the strategy and design direction.

  3. Concept development: I work closely with you to explore creative possibilities. Your feedback at this stage refines the vision into something truly unique.

  4. Design execution: Whether it’s a logo, website or document template, I bring the vision to life with precision and attention to detail. Regular updates keep you informed throughout the process.

  5. Launch and support: I ensure a smooth handover, complete with support for website management or templates. Post-launch, I’m available for tweaks or additional help.

SERVICES

  • I design and develop websites to showcase your work and drive results:

    • Custom CMS

    • Responsive design

    • SEO optimisation

    • Analytics

    EXAMPLE Name Architects’ interactive and minimalist website.

  • I craft unique visual identities to reflect your practice’s ethos and vision and tailored to your industry:

    • Logo design

    • Colour palette

    • Typography

    • Pattern design

    • Marque design

    • Brand guidelines

    EXAMPLE Bell Phillips’ warm and human-centred identity

  • I design custom templates to ensure consistency across all communication materials:

    • Presentations

    • Design and Access Statement

    • Drawing Issue Sheet

    • Schedule

    • Cover Letter

    • Meeting Minute

    • Questionnaire

    • Summary Sheet

    EXAMPLE Templates for Bell Phillips and Name Architects

  • I collaborate with Brand Strategists specialised in the design, architecture and hospitality industries to create your strategy so it aligns with your values and goals:

    • Vision

    • Mission

    • Values

    • Positioning

    • Tone of voice

  • I collaborate with Copywriters specialised in the design, architecture and hospitality industries to craft persuasive and authentic content for websites, brochures and more:

    • Tagline

    • About us

    • Approach

    • Case Studies

    • Team Bios

  • I collaborate with Photographers specialised in the design, architecture and hospitality industries to capture your projects and practice:

    • Projects

    • Team Portraits

    • Studio Shots

    • Drone videos

CLIENT FAQS

  • Depending on the scope, projects range from 6–12 weeks. Timelines are discussed upfront to ensure alignment with your goals.

  • Deliverables typically include a logo, colour palette, typography and brand guidelines. Additional assets can be added upon request.

  • Yes, I provide training for managing and updating your website post-launch.

  • Absolutely, collaboration is key and I’m happy to integrate with your team as needed.

  • Yes, I offer retainer packages for regular updates, additional templates or website maintenance.

CONTACT

Whether you’re looking to refresh your brand, design a new website or create engaging marketing tools, get in touch with me and I’ll set up a time to connect.

alice@aliceboscstudio.com

SELECTED CLIENTS

Bell Phillips
Canary Wharf Group
CBRE
Christie’s
The Design Museum
Fathom Architects
John Puttick Associates
Make Architects
Name Architects
Studio Duffy
XVW Architectuur