Design clarity for growing built environment practices
Strategic design systems for built environment practices — including brand identity, websites, and client templates that build trust and clarity.
ABOUT
I'm Alice — a Graphic and Web Designer specialising in brand identity and website design for architects, developers and engineers in the built environment.
I help elevate how practices present themselves — aligning strategy with strong design so they can attract the right clients, communicate their values, and show up with clarity and confidence across every platform.
I work with practices ready to elevate how they present themselves — helping them tell their story clearly, attract the right clients, and grow with purpose. Every project is grounded in strategic thinking, industry insight, and a deep understanding of how design works in practice.
With in-house experience at Make Architects — and a partner who’s an architect — I understand how practices in the built environment think, work, and communicate. I collaborate closely with clients, combining flexibility with strategic insight, and invest in their long-term success — not just during the project, but in the years that follow.
APPROACH
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I collaborate with growing built environment practices that are ready to elevate how they present themselves — without the pressure of hiring in-house or managing a complex rebrand.
You might be:
A small, mid-sized or large practice
Led by founders or directors involved in day-to-day decisions
Winning great work, but struggling to reflect that through your brand, website, or proposals
Juggling inconsistent templates, a dated site, or materials made in a rush
Ready to attract higher quality clients — and feel proud of how your practice shows up
What unites the practices I work with is a commitment to thoughtful design, long-term growth, and a desire to communicate with more clarity and confidence.
I love working with ambitious, values-led practices who want their brand and website to reflect the quality of their work — and build a platform for what’s next.
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Structure to your story
Consistency to your communications
Confidence to your next pitch, proposal, or portfolio
Whether you’re updating your website, building a brand system, or finally creating templates that your team loves using — I’ll help you bring everything together.
Let’s talk about where your practice is headed — and how design can support that growth.
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To protect the quality of each project and maintain creative focus, I take on no more than 6–7 clients per year.
Each project is designed to provide momentum, clarity, and time for thoughtful collaboration — without unnecessary delays or drawn-out timelines.
This rhythm gives you my full attention and ensures your brand and website receive the strategic care they deserve — from discovery to launch.
Client-centred strategy
I take a collaborative, strategic approach — combining research and creative direction to deliver tailored design systems that align with your studio’s vision and goals.User-focused thinking
Every project is grounded in understanding your audience — how they think, choose, and engage — so your design not only looks great, but works hard for you.Attention to detail
Each deliverable is shaped with clarity and precision — from typography to page flow — ensuring your brand feels elegant, intentional, and easy to use.Bold clarity, true to you
Beyond function, I believe your brand should stand apart. I strive to create confident, thoughtful, and unique to you — work that reflects your voice, not just your sector. -
Phase 1: Discovery & Research
Phase 2: Brand & Web Strategy
Phase 3: Design
Phase 4: Development
Phase 5: Testing, Handover & Launch
Let’s explore how I can support your next phase of growth.
CLIENT FAQS
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Each project is designed to provide momentum, clarity, and time for thoughtful collaboration. It can take anytime between 2 to 6 months.
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Yes, I provide training for managing and updating your website post-launch.
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Absolutely, collaboration is key and I’m happy to integrate with your team as needed.
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Yes, I offer retainer packages for regular updates, additional templates or website maintenance.
SELECTED CLIENTS
Azure Architecture
Bell Phillips
Canary Wharf Group
CBRE
Christie’s
The Design Museum
Fathom Architects
John Puttick Associates
Make Architects
Name Architects
Studio Duffy
XVW Architectuur
“Alice truly understood our vision, delivering a visual identity that captures who we are. Her professionalism and transparency kept us confident throughout. The website is both beautiful and functional, and the brand materials have elevated our professionalism. We highly recommend her services.”
start your project
Whether you’re looking to refresh your brand, design a new website or create engaging marketing tools, get in touch with me or book your free 30-minute consultation