Freelance graphic and web designer for architecture practices specialising in branding AND web desigN
ABOUT
Hello, I’m Alice, a freelance Graphic and Web Designer specialising in branding and web design tailored for architecture practices. From developing cohesive visual identities to creating engaging, user-focused websites, I am passionate about helping practices articulate their unique values, showcase their projects and stand out.
How do you ensure your architecture practice’s unique values stand out in the industry?
With over 13 years of experience, including an in-house role at an award-winning architecture practice, I understand the industry’s challenges, from presenting complex concepts to securing high-profile projects.
APPROACH AND VALUES
Client-centred strategy: I take a collaborative approach, combining research and creative direction to deliver tailored solutions that align with your goals.
Strong visual impact: Each project is guided by a quest for clarity and elegance, ensuring your brand stands out while staying true to its identity.
Sustainable focus: I value partnerships with organisations that share my commitment to sustainability and innovation.
PROCESS
Discovery: Every project begins with a deep dive into your practice. I start by understanding your goals, challenges, and vision through workshops and consultations, ensuring every solution is tailored to your needs.
Research: I conduct in-depth research, including competitor analysis, audience insights, and market trends. This foundation shapes the strategy and design direction.
Concept Development: From mood boards to initial drafts, I work closely with you to explore creative possibilities. Your feedback at this stage refines the vision into something truly unique.
Design Execution: Whether it’s a logo, website, or print material, I bring the vision to life with precision and attention to detail. Regular updates keep you informed throughout the process.
Launch & Support: I ensure a smooth handover, complete with training for website management or templates. Post-launch, I’m available for tweaks or additional support.
SERVICES
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I collaborate with Brand Strategists specialised in architecture to create your strategy so it aligns with your values and goals:
Vision
Mission
Values
Positioning
Tone of voice
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I craft unique visual identities to reflect your practice’s ethos and vision and tailored to the architecture industry:
Logo design
Colour palette
Typography
Pattern design
Marque design
Brand guidelines
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I design and develop websites to showcase your work and drive results:
Custom CMS
Responsive design
SEO optimisation
Analytics
EXAMPLE Name Architects’ interactive and minimalist website.
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I design custom templates to ensure consistency across all communication materials:
Design and Access Statement
Drawing Issue Sheet
Schedule
Cover Letter
Meeting Minute
Questionnaire
Summary Sheet
EXAMPLE Templates for Bell Phillips and Name Architects
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I collaborate with Copywriters specialised in architecture to craft persuasive and authentic content for websites, brochures and more:
Tagline
About us
Approach
Case Studies
Team Bios
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I collaborate with Photographers specialised in architecture to capture your projects and practice:
Projects
Team Portraits
Studio Shots
Drone videos
CLIENT FAQS
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Depending on the scope, projects range from 6–12 weeks. Timelines are discussed upfront to ensure alignment with your goals.
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Deliverables typically include a logo, colour palette, typography and brand guidelines. Additional assets can be added upon request.
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Yes, I provide training for managing and updating your website post-launch.
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Absolutely, collaboration is key and I’m happy to integrate with your team as needed.
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Yes, I offer retainer packages for regular updates, additional templates or website maintenance.
CONTACT
Whether you’re looking to refresh your brand, design a new website or create engaging marketing tools, get in touch with me and I’ll set up a time to connect.