BEll PHILLIPS

A new warm and human-centred branding.

A new warm and human-centred branding.

Elevating Bell Phillips’ digital presence with a reimagined identity and website that reflects their commitment to sustainable and human-centred design.

London-based architecture practice Bell Phillips approached me to create a new visual identity and website that truly reflected their human-centred approach and innovative housing projects. The previous website lacked personality and failed to engage users effectively. By crafting a bespoke identity and user-friendly website, it helped them showcase their unique values and attract like-minded clients.

Bell Phillips

London

Visual Identity
Website Design
Brand Guidelines
Stationery
Document Templates

CLIENT

LOCATION

SERVICES

KEY FEATURES

Custom CMS integration
Sustainability-focused design
Responsive & adaptive design
Awards and press ready
Tailored news/updates section

Process

WORKSHOP, RESEARCH AND ANALYSIS
I collaborated closely with Bell Phillips starting with an in-depth workshop, where I identified their core values, audience needs and visual aspirations. Through competitor analysis and a comprehensive audit conducted by an external communications consultant, I uncovered opportunities to differentiate their brand.

With these insights, I developed a cohesive visual identity and website, guided by the theme of "human-centred design", a reflection of their approach to sustainable housing and community-focused projects. From concept to delivery, I worked iteratively, incorporating feedback at every stage to ensure the outcome truly represented their practice:

  1. NEW VISUAL IDENTITY
    Warm colour palette, inspired by the materials used in their projects to reinforce their commitment to sustainable design along with a redesigned logo and bespoke typography

  2. WEBSITE REDESIGN
    New website focused on user-centric navigation, showcasing projects through an intuitive and visually rich design

  3. DOCUMENT TEMPLATES
    Document templates for reports, proposals and social media assets to ensure a consistent brand presence across platforms

  4. SOCIAL MEDIA TEMPLATES
    Branded layouts for the practice’s LinkedIn and Instagram accounts

Challenges & Solutions

To elevate their practice and establish a stronger brand presence, I addressed key challenges in their visual identity, website functionality and branding consistency.

  • Their old website felt generic and failed to capture their distinctive identity.

    Solution
    I created a warm and rich colour palette inspired by materials in their housing projects, alongside a bespoke typeface and logo redesign to give their brand more character.

  • Ineffective user experience hindered navigation and engagement.

    Solution
    I designed a streamlined site with an intuitive layout, optimised for both desktop and mobile users.

  • Needed new templates for consistent brand communication.

    Solution
    I delivered branded templates for reports, proposals and social media to ensure a unified visual presence across all platforms.

Results

The rebrand and website redesign resulted in a cohesive, user-friendly online presence, strengthening their identity and supporting their efforts to attract new clients and projects.

  • Increased traffic and engagement on their website (specific metrics available upon request).

  • Enhanced brand perception, leading to inquiries from high-profile clients.

  • Positive feedback from users and directors, affirming the success of the rebrand.

ARE YOU READY?

Are you ready to elevate your architecture practice with a cohesive brand identity and website? Let’s work together to create something truly impactful.

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