BEll PHILLIPS

A new warm and human-centred branding.

A new warm and human-centred branding.

Elevating Bell Phillips’ digital presence with a reimagined identity and website that reflects their commitment to sustainable and human-centred design.

Bell Phillips

London

Visual Identity
Website Design
Brand Guidelines
Stationery
Document Templates

CLIENT

LOCATION

SCOPE

KEY OUTCOMES

— +142% increase in page views
— +195% growth in unique visitors
— Strengthened brand perception among public sector clients
— Increased inquiries for large-scale housing projects

London-based architecture practice Bell Phillips approached me to create a new visual identity and website that truly reflected their human-centred approach and innovative housing projects. The previous website lacked personality and failed to engage users effectively. By crafting a bespoke identity and user-friendly website, it helped them showcase their unique values and attract like-minded clients.

VISIT THE WEBSITE

Challenges & Solutions

To elevate their practice and establish a stronger brand presence, I addressed key challenges in their visual identity, website functionality and branding consistency.

  • Their old website felt generic and failed to capture their distinctive identity.

    Solution
    I created a warm and rich colour palette inspired by materials in their housing projects, alongside a bespoke typeface and logo redesign to give their brand more character.

  • Ineffective user experience hindered navigation and engagement.

    Solution
    I designed a streamlined site with an intuitive layout, optimised for both desktop and mobile users.

  • Needed new templates for consistent brand communication.

    Solution
    I delivered branded templates for reports, proposals and social media to ensure a unified visual presence across all platforms.

Results

The rebrand and website redesign resulted in a cohesive, user-friendly online presence, strengthening their identity and supporting their efforts to attract new clients and projects.

  • Increased traffic and engagement on their website (specific metrics available upon request).

  • Enhanced brand perception, leading to inquiries from high-profile clients.

  • Positive feedback from users and directors, affirming the success of the rebrand.

Process

WORKSHOP, RESEARCH AND ANALYSIS
I collaborated closely with Bell Phillips starting with an in-depth workshop, where I identified their core values, audience needs and visual aspirations. Through competitor analysis and a comprehensive audit conducted by an external communications consultant, I uncovered opportunities to differentiate their brand.

With these insights, I developed a cohesive visual identity and website, guided by the theme of "human-centred design", a reflection of their approach to sustainable housing and community-focused projects. From concept to delivery, I worked iteratively, incorporating feedback at every stage to ensure the outcome truly represented their practice:

  1. NEW VISUAL IDENTITY
    Warm colour palette, inspired by the materials used in their projects to reinforce their commitment to sustainable design along with a redesigned logo and bespoke typography

  2. WEBSITE REDESIGN
    New website focused on user-centric navigation, showcasing projects through an intuitive and visually rich design

  3. DOCUMENT TEMPLATES
    Document templates for reports, proposals and social media assets to ensure a consistent brand presence across platforms

  4. SOCIAL MEDIA TEMPLATES
    Branded layouts for the practice’s LinkedIn and Instagram accounts

Related projects

XVW Architectuur

A contemporary website redesign with cohesive branding and interactive digital features

NAME ARCHITECTS

A modern, cohesive identity and website for a residential architecture practice

STUDIO DUFFY

A celebration of 30 years of innovation and design excellence for an Irish architecture practice