BEll PHILLIPS
A new warm and human-centred branding.
A new warm and human-centred branding.
Elevating Bell Phillips’ digital presence with a reimagined identity and website that reflects their commitment to sustainable and human-centred design.
Bell Phillips
London
Visual Identity
Website Design
Brand Guidelines
Stationery
Document Templates
CLIENT
LOCATION
SCOPE
KEY OUTCOMES
— +142% increase in page views
— +195% growth in unique visitors
— Strengthened brand perception among public sector clients
— Increased inquiries for large-scale housing projects
London-based architecture practice Bell Phillips approached me to create a new visual identity and website that truly reflected their human-centred approach and innovative housing projects. The previous website lacked personality and failed to engage users effectively. By crafting a bespoke identity and user-friendly website, it helped them showcase their unique values and attract like-minded clients.
Challenges & Solutions
To elevate their practice and establish a stronger brand presence, I addressed key challenges in their visual identity, website functionality and branding consistency.
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Their old website felt generic and failed to capture their distinctive identity.
Solution
I created a warm and rich colour palette inspired by materials in their housing projects, alongside a bespoke typeface and logo redesign to give their brand more character. -
Ineffective user experience hindered navigation and engagement.
Solution
I designed a streamlined site with an intuitive layout, optimised for both desktop and mobile users. -
Needed new templates for consistent brand communication.
Solution
I delivered branded templates for reports, proposals and social media to ensure a unified visual presence across all platforms.
Results
The rebrand and website redesign resulted in a cohesive, user-friendly online presence, strengthening their identity and supporting their efforts to attract new clients and projects.
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Increased traffic and engagement on their website (specific metrics available upon request).
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Enhanced brand perception, leading to inquiries from high-profile clients.
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Positive feedback from users and directors, affirming the success of the rebrand.
Process
WORKSHOP, RESEARCH AND ANALYSIS
I collaborated closely with Bell Phillips starting with an in-depth workshop, where I identified their core values, audience needs and visual aspirations. Through competitor analysis and a comprehensive audit conducted by an external communications consultant, I uncovered opportunities to differentiate their brand.
With these insights, I developed a cohesive visual identity and website, guided by the theme of "human-centred design", a reflection of their approach to sustainable housing and community-focused projects. From concept to delivery, I worked iteratively, incorporating feedback at every stage to ensure the outcome truly represented their practice:
NEW VISUAL IDENTITY
Warm colour palette, inspired by the materials used in their projects to reinforce their commitment to sustainable design along with a redesigned logo and bespoke typographyWEBSITE REDESIGN
New website focused on user-centric navigation, showcasing projects through an intuitive and visually rich designDOCUMENT TEMPLATES
Document templates for reports, proposals and social media assets to ensure a consistent brand presence across platformsSOCIAL MEDIA TEMPLATES
Branded layouts for the practice’s LinkedIn and Instagram accounts
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