Alice Bosc was approached by CBRE to design a brand Identity proposal for 50 Montaigne, a Paris-based new office space.

The design of a logo reflects the duality between the classic features of the original building with the added contemporary touches brought by the architects.

The use of the golden triangle or “triangle d’or” in French represents the iconic neighbourhood of Paris’s 8th arrondissement located between three of Paris’s most famous boulevards: the Avenue des Champs-Élysées, the Avenue Montaigne and the Avenue George V.

The rest of the materials presented as part of this proposal included a brochure, stationery set and a set of small printed matters such as coasters, a website and external signage.